Incentive money at stake
Image and facility standards can be tied to program dollars. Unresolved deficiencies put that money at risk.
Brand Presentation & Performance
Your BrandDeserves Better.
We help franchised dealerships get inspection-ready and stay that way — so your store looks like it takes pride in the brand on the sign, and you can help protect the manufacturer incentives tied to your facility.
- Independent assessment through the manufacturer's eyes
- Prioritized corrective-action plan
- One point of contact from plan to completion
Independent dealership image assessments, improvement planning, and corrective-action management.
I.M.A.G.E. ScoreSample assessment summary
IInspection78
MMaintenance64
AAppearance86
GGrounds71
EEnvironment90
Why it matters
Why does facility image matter to a franchised dealership?
Facility image matters because manufacturer facility and brand image standards can affect the incentives, programs and standing a franchised store depends on. When the manufacturer walks your store, more than appearances are on the line — and the issues that get cited are usually the ones everyone stopped noticing.
Small things accumulate
A dead fixture, a faded sign face, cracked striping, a stained ceiling tile — each minor, together a pattern.
Your team is busy selling
Managers are focused on units and CSI. Facility presentation slips between the cracks until inspection week.
Fresh eyes see what you don't
An outside assessment sees the store the way a manufacturer representative — and a first-time customer — will.
This is not a handyman service.
Our job is to make sure your store presents the brand the way the manufacturer expects. We assess the optics, tell you exactly what needs attention and why, and then take ownership of getting it done — as your single point of contact.
Proprietary assessment
What is the I.M.A.G.E. Assessment?
The I.M.A.G.E. Assessment is our proprietary, independent evaluation of a franchised dealership's facility and brand presentation across five categories. It answers one question: does this dealership look like the owner takes pride in the brand it represents?
Inspection
Readiness against manufacturer facility & brand image expectations.
Maintenance
Deferred repairs and facility upkeep.
Appearance
Showroom, signage, lighting, finishes and presentation.
Grounds
Landscaping, parking, pavement and exterior property.
Environment
Customer areas, service drive and overall atmosphere.
Every assessment includes an I.M.A.G.E. Assessment Report
- Overall I.M.A.G.E. Score & category scores
- Photo documentation of findings
- Identified deficiencies with priority classification
- Recommended corrective actions & capital items
- A proposed execution plan
The I.M.A.G.E. Score is our independent evaluation — not an official manufacturer score or a guarantee of incentive eligibility.
The process
How does D.E.A.L.E.R. I.M.A.G.E. work?
We assess your store, deliver a prioritized plan, manage the corrective work as your single point of contact, and help you stay ready between manufacturer visits.
01
Assess
An on-site I.M.A.G.E. Assessment of your store, documented with photos.
02
Plan
A prioritized report: what needs attention, what it will take, and in what order.
03
Correct
We perform the appropriate work and coordinate licensed partners for electrical and other licensed-trade items — you deal with one contact.
04
Stay ready
An optional readiness program keeps the store in standard between manufacturer visits.
Engagement
How is an engagement structured?
Every engagement starts with one consistent I.M.A.G.E. Assessment, and corrective work is scoped to your store's findings — there are no packages or tiers.
I.M.A.G.E. Assessment
A single, consistent assessment for every store, scoped to the size of your campus.
Fixed-price close-outs
Already have a field-rep or OEM facility review? We quote a fixed price to close out those items, after hours, before the next visit.
Readiness program
Ongoing visits that keep small issues from becoming inspection problems.
About
Who is behind D.E.A.L.E.R. I.M.A.G.E.?
D.E.A.L.E.R. I.M.A.G.E. was founded by Danny Mimbs in Honea Path, South Carolina, to give franchised dealerships an independent, honest look at how their store presents the brand — and a single accountable partner to fix what's found.
We start regionally across the Southeast, working directly with owners, general managers and dealer groups.
- Veteran-owned
- Upstate SC based
- Single point of contact
— Danny Mimbs, Founder
FAQ
What do dealers ask before an assessment?
Dealers most often ask what the assessment covers, whether the score is official, and how corrective work is handled — answered below.
What does an I.M.A.G.E. Assessment cover?
Five categories — Inspection, Maintenance, Appearance, Grounds and Environment — evaluated on site and documented with photos. You receive a scored report with prioritized deficiencies, recommended corrective actions and a proposed execution plan.
Is the I.M.A.G.E. Score an official manufacturer score?
No. The I.M.A.G.E. Score is an independent evaluation by D.E.A.L.E.R. I.M.A.G.E. It is not an official manufacturer score or inspection result, and it is not a guarantee of incentive or program eligibility.
Can you price the close-out of our latest field-rep or OEM facility review?
Yes. Share the items from your latest field-rep or manufacturer facility review and we'll quote a fixed price to close them out — scheduled after hours, before the next visit.
Do you handle lighting and electrical items?
Lighting is assessed as part of every I.M.A.G.E. Assessment. Any electrical, fixture or LED work is coordinated through licensed electrical partners who contract for that work directly.
Is this a handyman or maintenance service?
No. We assess your store's brand presentation, tell you exactly what needs attention, and then manage the corrective work as your single point of contact — performing what's appropriate and coordinating licensed trades and vendors where required.
How long does an assessment take?
It depends on the size of the campus. We schedule around your traffic and don't interrupt the sales floor.
Do you need access to our systems?
No logins or system access are needed. The assessment is based on what a manufacturer representative and your customers can see.
Which areas do you serve?
We're based in Upstate South Carolina and serve franchised dealerships across the Southeast — a region of roughly 4,451 franchised rooftops across 12 states (NADA, mid-2026).
Get started
How do I request an I.M.A.G.E. Assessment?
Request an assessment with the form below or call 864-856-3612. Tell us about your store and any upcoming manufacturer visit. We'll follow up to schedule a time that works around your traffic.
- Independent, photo-documented findings
- Scheduled around your store's traffic
- One accountable point of contact
Prefer to talk? 864-856-3612
dannydidit1@gmail.com