Frequently asked questions about the I.M.A.G.E. Assessment
Straight answers for dealer principals, general managers and dealer groups considering an independent facility image assessment.
What does an I.M.A.G.E. Assessment cover?
Five categories — Inspection, Maintenance, Appearance, Grounds and Environment — evaluated on site and documented with photos. You receive a scored report with prioritized deficiencies, recommended corrective actions and a proposed execution plan.
Is the I.M.A.G.E. Score an official manufacturer score?
No. The I.M.A.G.E. Score is an independent evaluation by D.E.A.L.E.R. I.M.A.G.E. It is not an official manufacturer score or inspection result, and it is not a guarantee of incentive or program eligibility.
Can you price the close-out of our latest field-rep or OEM facility review?
Yes. Share the items from your latest field-rep or manufacturer facility review and we'll quote a fixed price to close them out — scheduled after hours, before the next visit.
Do you handle lighting and electrical items?
Lighting is assessed as part of every I.M.A.G.E. Assessment. Any electrical, fixture or LED work is coordinated through licensed electrical partners who contract for that work directly.
Is this a handyman or maintenance service?
No. We assess your store's brand presentation, tell you exactly what needs attention, and then manage the corrective work as your single point of contact — performing what's appropriate and coordinating licensed trades and vendors where required.
How long does an assessment take?
It depends on the size of the campus. We schedule around your traffic and don't interrupt the sales floor.
Do you need access to our systems?
No logins or system access are needed. The assessment is based on what a manufacturer representative and your customers can see.
Which areas do you serve?
We're based in Upstate South Carolina and serve franchised dealerships across the Southeast — a region of roughly 4,451 franchised rooftops across 12 states (NADA, mid-2026).
How do I request an I.M.A.G.E. Assessment?
Use the request form on our home page or call 864-856-3612. We schedule around your store's traffic.
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