Inspection
Readiness against manufacturer facility & brand image expectations.
The I.M.A.G.E. Assessment: dealership facility image standards readiness
The I.M.A.G.E. Assessment is our proprietary, independent evaluation of a franchised dealership's facility and brand presentation across five categories. It answers one question: does this dealership look like the owner takes pride in the brand it represents?
What does I.M.A.G.E. stand for?
I.M.A.G.E. stands for Inspection, Maintenance, Appearance, Grounds and Environment — the five categories every assessment covers.
Maintenance
Deferred repairs and facility upkeep.
Appearance
Showroom, signage, lighting, finishes and presentation.
Grounds
Landscaping, parking, pavement and exterior property.
Environment
Customer areas, service drive and overall atmosphere.
What do I receive after an assessment?
You receive an I.M.A.G.E. Assessment Report with:
- Overall I.M.A.G.E. Score & category scores
- Photo documentation of findings
- Identified deficiencies with priority classification
- Recommended corrective actions & capital items
- A proposed execution plan
Who is the assessment for?
The assessment is for franchised new-car dealerships — dealer principals, general managers and dealer groups — preparing for manufacturer facility and brand image inspections or wanting to stay inspection-ready.
Is the I.M.A.G.E. Score an official manufacturer score?
The I.M.A.G.E. Score is our independent evaluation — not an official manufacturer score or a guarantee of incentive eligibility.
What happens after the assessment?
We assess your store, deliver a prioritized plan, manage the corrective work as your single point of contact, and help you stay ready between manufacturer visits. We perform appropriate work directly; electrical and other licensed-trade items are coordinated through licensed partners.
How do I request an I.M.A.G.E. Assessment?
Use the request form on our home page or call 864-856-3612. We schedule around your store's traffic.
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